To get parents to consider Tennessee for family vacations we created and deployed the first-ever wearable for tracking laughter.

Hail to the brave clients. This work was shortlisted at Cannes and has appeared in the CA Advertising Annual, Luerzers Archive, Adweek, and other fancy places.

When we asked people to describe the feeling of driving a Cadillac, they used words like “Exuberant” and “Magnificent.” So instead of doing a commercial for a car, we did a commercial for a feeling. Each spot in our Colors of Emotion campaign uses one brand color to convey a specific emotion. For the music, we partnered with rising star, Labrinth, perhaps best known for composing the music for Euphoria. He is also featured in both spots.

Best listened to whilst covered in maple syrup. 

The ultra-luxury Cadillac CELESTIQ is a work of art entirely bespoke to its owner. So to launch the vehicle, we created a work of art bespoke to its creator. In this ground-breaking AI-driven installation, the viewer doesn’t just look at the art, they become part of the work itself.

To support the launch of the Jewish Arts Collaborative in Boston, we created a branding campaign imploring people to get out there and experience local Jewish culture. L'chiem!

Documentary work gets overlooked in a profession that rewards big ideas, but real life can transcend the cleverest of concepts. There is no greater drama than the human condition.

These projects probably belong in the 'Other' section of my portfolio but I like them too much to bury them. Also, I don't have one of those.

Just two short months after landing in New Zealand, I was writing scripts for one of the most iconic brands in the country. The Southern Man, is like the Marlboro Man for beer.

With its storied musical history and vibrant nightlife, Tennessee is one the best places in the country for music lovers. Our “Soundtrack of America” tourism campaign put the music front and center.

To increase awareness of MIT's free online learning tools, we created a campaign that focused on that "A-ha moment" when the intellectual sparks start to fly, i.e., the Moment of Discovery. 

While the idea of a yogurt made for men seems ludicrous in the States, in New Zealand it just made sense. Here is the TV launch for Mammoth Supply Co. yogurt. I was pretty stoked about the voice talent.

My partner and I created the first iteration of this highly successful ambient campaign for the ASICS New York City Marathon.