The campaign drove a huge increase in hotel bookings. See the write up here in Creativity
Digital billboards that changed daily displayed average laughs per day at Dollywood.
Most vacation planning websites have reviews written by parents about what kids are SUPPOSED to like. Kid Reviewed is the first website that gets reviews from actual kids: kidreviewedtn.com
For key locations like Dollywood, we included a heat map that shows where the most laughter occurs. You can see it here.